This week a U.S. Circuit Court upheld a $13.5 million false advertising claim against Enfamil maker Mead Johnson. The case was based on advertising by infant formula giant, Enfamil that stated it was superior to store brands. These statements were found to be false and misleading since store brand formulas offer the same nutritional value as Enfamil.
“As the litigation history of the parties demonstrates, despite having twice been restrained from disseminating misleading advertising, Mead Johnson continued to do so,” Circuit Judge Andre Davis wrote. “PBM cannot fairly compete with Mead Johnson unless and until Mead Johnson stops infecting the marketplace with misleading advertising. ”
"The Court has made it clear that national brand and store brand suppliers are entitled to fairly compete and advertising abuses will not be tolerated," said Perrigo Chairman and CEO Joseph C. Papa in a statement. "We also appreciate the Court's recognition that PBM could lawfully compare its products to national brand products."
This is a huge victory for parents who are looking to save on their grocery budget yet give their infant the best nutrition possible. You can be confident that store brand formula is safe and healthy for your baby. This is also a huge victory for the makers of store brand formulas, who could not compete with the the major manufacturers of infant formula due to smaller advertising budgets. It is also reassuring to know that the smaller manufacturers of infant formula can win such a huge victory over the giants of this world. We, as parents, still have the right to decide which infant formula is best for our little ones! If you need more information you can check out storebrandformula.com and decided for yourself what is best for you and your family. Information is empowerment and can help you make the right choice.